In B2B marketing, the variety of analytics are amazing, such as Top 43 B2B Marketing Software Tools for 2021. Really? 43 ways to find out why your B2B marketing is failing? As a former HSE Manager and Fire Chief, we used a “Root Cause Analysis Tool” to find out the main reason(s) for an incident/accident/failure. … Read more
There has been lots of persuasion to switch from the sales marketing funnel to the flywheel. And like dating, if you research the topic you may be persuaded, intrigued or even confused. In industry, Quality Assurance has always been a circular motion of “plan”, “do” and “check”. Pretty simple and easy to understand, however, there … Read more
The marketing world is still trying to adapt to the fluid global B2B impacts and find solutions. Two recent reports including the MDM 2020 Top Distributor Report and the Demand Gen Report’s 2020 Content Preferences Study point to significant changes including a longer sales process. In the final blog of this series, your understanding of … Read more
The marketing world is still trying to adapt to the fluid global B2B impacts and find solutions. Two recent reports including the MDM 2020 Top Distributor Report and the Demand Gen Report’s 2020 Content Preferences Study point to significant changes including use of reviews. If you were looking at buying a product or service then … Read more
The marketing world is still trying to adapt to the fluid global B2B impacts and find solutions Two recent reports including the MDM 2020 Top Distributor Report and the Demand Gen Report’s 2020 Content Preferences Study point to significant changes including more targeted advertising. Thanks to social media, the amount of advertising has become over … Read more
