5 current and future B2B marketing changes needed in 2020. Part 5 Longer sales process.

The marketing world is still trying to adapt to the fluid global B2B impacts and find solutions. Two recent reports including the MDM 2020 Top Distributor Report and the Demand Gen Report’s 2020 Content Preferences Study point to significant changes including a longer sales process. In the final blog of this series, your understanding of … Read more

5 current and future B2B marketing changes needed in 2020. Part 4 Reviews rule.

The marketing world is still trying to adapt to the fluid global B2B impacts and find solutions. Two recent reports including the MDM 2020 Top Distributor Report and the Demand Gen Report’s 2020 Content Preferences Study point to significant changes including use of reviews. If you were looking at buying a product or service then … Read more

5 current and future B2B marketing changes needed in 2020. Part 3 More targeted advertising

The marketing world is still trying to adapt to the fluid global B2B impacts and find solutions Two recent reports including the MDM 2020 Top Distributor Report and the Demand Gen Report’s 2020 Content Preferences Study point to significant changes including more targeted advertising. Thanks to social media, the amount of advertising has become over … Read more

5 current and future B2B marketing changes needed in 2020. Part 2 Content formats.

The marketing world is still trying to adapt to the fluid global B2B impacts and find solutions. Two recent reports including the MDM 2020 Top Distributor Report and the Demand Gen Report’s 2020 Content Preferences Study point to significant changes including content format. In marketing and copywriting 2 components contribute to content. You need the … Read more

5 current and future B2B marketing changes needed in 2020. Part 1: More buyer committee members.

The marketing world is still trying to adapt to the fluid global B2B impacts and find solutions. Two recent reports including the MDM 2020 Top Distributor Report and the Demand Gen Report’s 2020 Content Preferences Study point to significant changes including more buyer committee members. If you’re dealing with a small industrial safety buyer and … Read more

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