B2B Content Marketing

The top reasons your B2B content marketing could be failing right now.

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In B2B marketing, the variety of analytics are amazing, such as Top 43 B2B Marketing Software Tools for 2021. Really? 43 ways to find out why your B2B marketing is failing? As a former HSE Manager and Fire Chief, we used a “Root Cause Analysis Tool” to find out the main reason(s) for an incident/accident/failure. … Read more

5 current and future B2B marketing changes needed in 2020. Part 2 Content formats.

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The marketing world is still trying to adapt to the fluid global B2B impacts and find solutions. Two recent reports including the MDM 2020 Top Distributor Report and the Demand Gen Report’s 2020 Content Preferences Study point to significant changes including content format. In marketing and copywriting 2 components contribute to content. You need the … Read more

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